With all the wireless activity going on these days, wireless
carriers are aggressively expanding their network coverage and
working to increase call quality. For building owners and
managers, this means a renewed focus on rooftop leasing.
Today's newsletter provides an overview of wireless site activity
and how to turn your rooftop into a revenue generating asset.
This level of activity won't last forever, so now is the time to
make sure your rooftops are being actively marketed to wireless
carriers and that your rooftop is well managed. For
more information on rooftop and telecommunications management, please feel
free to contact us.
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Darlene Pope, President
dpope@crepartners.com |
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Developing a Successful Rooftop Strategy
by Tim
Dennis, President
Mid-Atlantic Tower Management, Inc.
Rooftop Revenue –
Why Now?
With the continued increase in wireless usage, carriers are
aggressively looking to expand their networks and improve their
coverage areas. This translates into increased activity in antenna
site acquisition and development, either in the form of independent
towers or rooftop space on existing buildings. With the high
turnover of rooftop management companies, due to mergers,
acquisitions, downsizing, or bankruptcies, there has been less and
less focus by building owners on marketing and leasing their
rooftops. However, now is the time to take advantage of the
wireless “land grab” and make sure your rooftops are positioned for
profit.
Step 1: Hire a Rooftop Management Company
Rooftop management is specialty. To be successful, the rooftop
manager must be familiar with the local market, maintain close
relationships with the carriers in each market, and have an intimate
knowledge of each building under management. Too often, buildings
have become just an address in a large national database with little
focus on targeted marketing activity, and even less focus on
personal rooftop management. Dedicated local managers are often
better able to serve their customers due to proximity to their
buildings, knowledge of the local market, and personal relationships
with the building management teams. Successful rooftop management
requires personal attention to each property and persistence in
getting deals done.
Rooftop managers are typically compensated as a percentage of gross
rooftop revenue, anywhere from 20-30%, on average. It is important
to determine exactly what services you will receive for this fee and
how successful you believe the rooftop manager will be in generating
revenue for your property. Percentage fees are directly correlated
to the amount of revenue the owner will earn, and sometimes it’s
worth paying a higher percentage if you believe it will lead to
higher gross revenues for the property. So, don’t let the numbers
fool you – the real questions to ask in selecting a rooftop
management company are: how many properties do you have under
management; how many properties are generating revenue; what’s the
average revenue per property; and what’s the average revenue per
agreement? This will give you a much better understanding of the
performance of the manager. (Link to
FULL ARTICLE)
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About Our Sponsor:
Mid Atlantic Tower Management (MAT) provides rooftop management and
licensing service in the DC metro area and rooftop consulting on a
national basis. MAT represents several of the leading commercial
real estate companies in the mid-Atlantic region and has successfully
managed their rooftops and in-building telecommunications needs for over
eight years. Mid-Atlantic Tower has teamed with CRE Partners to
offer unparalleled telecom management and consulting services. For
more information about MAT, please contact Tim Dennis at 301-651-8400.
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________________________________________________________________________________________
CRE Partners Launches NEC Educational Seminars
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CRE
Partners has teamed with legal and industry experts to offer an
educational series on the 2002 NEC requirements regarding
existing and abandoned cabling in commercial office buildings.
This seminar provides a comprehensive review of the 2002 NEC and
its impact on building owners, including code requirements,
cable audits and abatement, case studies, estimated costs,
interviews with local electrical inspectors, recommended lease
and license language, liability and insurance risks, and more.
Here's what BOMA-Atlanta had to say:
"CRE Partners did an outstanding job of coordinating the full
seminar, from lining up balanced, qualified
speakers who were
topic experts, to creating a logical sequence for a thorough
presentation of the NEC
information. Everyone, whether a
property/facility manager, engineer, or leasing specialist, or
even
someone having no prior knowledge of the implications, left
understanding the issues and equipped with
the knowledge to take
appropriate action. Darlene was a great 'one-stop-shop'
for the entire program."
Pat Freeman
Vice President, Trammell Crow Co.
Our
standard seminar is a three-hour course, which may qualify for
real estate continuing education credits (depending on the
requirements for each state).
If you are interested in attending or hosting one of these
seminars in your city, please contact
CRE
Partners, 703-444-5720. See tentative schedule, below.
(More
Information, Sample Agenda...)
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In our Next Issue...
coming April 13 |
Limited
Combustible Cabling
by DuPont |
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Upcoming Industry Events
• Realcomm 2004, June 3-4, San Francisco, CA
www.realcomm.com
•
BOMA International Convention, June 26-29, Toronto, Canada
www.boma.org
•
CREW Annual Convention, October 13-16, Toronto, Canada
www.crewnetwork.org
NEC Seminar Series -- Tentative Schedule
•
Washington, DC -- February 17, 2004 (completed)
•
Atlanta, GA -- February 25, 2004 (completed)
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Las Vegas, NV - Summer, 2004
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New York, NY -- Summer, 2004
• Dallas/Fort
Worth/Houston, TX --
Summer, 2004
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Orange County, CA -- Fall, 2004
•
Miami, FL -- Fall, 2004
• Chicago, IL
-- Fall, 2004
For more information about the NEC Seminar series, please contact
CRE Partners, 703-444-5720.
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